Life is a beach
Meet Life is a beach collection
Sun, sea, sand; close your eues, feel the warmth on your skin, the wind through your hair, and let the waves roll in! Make sand drawings, collect beautiful seashells, and enjoy the freedom of a long lazy summer day. Life is a beach!
The beach life served as the inspiration for the new Spring Summer 2024 collection, and our design team used the theme of sand and sea to develop summery fabrics in a natural colour palette.
The applied fabrics are natural, airy, and fresh. Often with a subtle texture that references the movement of lines on the beach, created by wind and waves. Recognize soft swaying dune grass as an all-over print on crispy poplin items, and as a playful accent, a crab that crawls as a knitted pattern over a blanket. The ingredients of the sea and beach bring the "beachy" colour palette. Think of soft pastels in green, pink, and earth tones, and the use of natural, unbleached cotton. Spring Summer 2024: a playful and sunny collection!